Blog
February is jam-packed! Valentine's Day, Presidents Day, Black History Month, Superbowl, and National Bagel Day! * Phew *
FOR SERVICE-BASED BUSINESSES
This is a great month for a mini-sale that leads toward a larger promotion, as many people take January to reassess their...
There are a few types of posts that tend to be particularly engaging for service-based businesses in the month of January:
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New Year's resolutions: Many people make resolutions at the beginning of the year, so posts that relate to helping people achieve their goals or offering services that...
Are you looking to create a content plan for the first quarter of 2023? Here are some steps to help you get started:
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Determine your goals. What do you want to achieve with your content? Do you want to increase brand awareness, drive sales, or engage with your audience? Clearly defining your...
Most social media sites — Facebook, Instagram, LinkedIn, Pinterest, and YouTube — have pretty slow growth. Hitting it big right out of the gate and going viral is not common, and having a viral post or video takes time as you learn the SEO of the platform, what your audience...
Many social media strategists are teaching strategies that worked for solopreneurs or influencers, and do not translate to businesses.
Here’s a quick breakdown of what I mean.
@jasmine.partida if you want your content to convert to sales, you need to have a business strategy, not an...
The holidays are officially here! There are a ton of sales opportunities for your business - and it can be overwhelming trying to decide the best way to leverage end-of-year sales for your business.
If you have not yet sorted out what your sale/offer will be this is for you!!
Start with...
If you run a business of any size - solopreneur on up - you know how important social media can be to your marketing strategy.
While you may have sales, specials, specific events, and seasonal campaigns, often the day-to-day posting on social media falls through the cracks of other items on...
Social media marketing is the management of social media profiles to bring potential clients through your sales funnel and increase sales.
This can be on social media channels such as:
- Tik Tok
- Snapchat
- YouTube
But also includes
- ...
May kicks off with Small Business Week. I highly encourage you to partner with other small businesses to help grow your reach. An example may be 5-Days of giveaways, and you partner with four other businesses, each of you taking a day to be the featured business/giveaway. A 5-Day challenge...
We're seeing some definite shifts and trends in the spring of 2022, across all platforms, that when you tap into, you can leverage to scale your following.
Overall Trend: Short Form Video
Given the fast-growing popularity of Tik Tok, it's not too surprising that other platforms are now...
Sneak peek video from my MAPPING YOUR FUNNELS online course - in this video I talk through the top reason people are following your business page (hint: it's not so you can sell to them).
March gives us a chance to sprinkle in a bit of magic as we start to sense the changing of the seasons. Daylight savings time is in March, the first day of Spring, and of course, National Puppy Day.
Consider ways you can add a bit of energy to your content this month with out-of-the-box...
