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What is social media marketing?

business marketing Apr 12, 2022


Social media marketing is the management of social media profiles to bring potential clients through your sales funnel and increase sales.

This can be on social media channels such as:

  • Facebook
  • Instagram
  • Tik Tok
  • Pinterest
  • Snapchat
  • YouTube 


But also includes

  • LinkedIn
  • Digital Ads
  • Timed News Stories


Social media markets must be great at a number of digital skills including:

  • Copywriting (in multiple formats)
  • Messaging
  • Community-Building
  • Creative Strategy
  • Crisis PR
  • Social Listening
  • Partnerships

The depth of skill and experience required added to the high value of exposure potential online, means social media marketers are a sought-after addition to any marketing plan.


 A few hot tips if you are considering integrating social media marketing into your larger marketing or sales plans.

1. Include your social media manager (SMM) in your planning meetings early on. Often SMM's are not brought in until past a point where they can add valuable insight to online positioning. 

2. Create your social media organic and paid advertising to support each other. Your paid ads will need to be targeted and usually include a call to action to click to learn more. This means the amount of story you tell, or information you give is a bit more limited. You can expand on the story, or give further context through your non-paid (organic) posting. When your organic and paid posts complement each other it builds trust in cold audiences faster.

3. The online location options for your social media marketing are almost endless. Even if you have a well-padded budget that would allow you to be on most platforms, prioritize where your target audience is MOST ENGAGED. The majority of social media users have accounts on more than one platform, but will usually have one they prefer to engage on.